At Jain Housing, we consider that home building is just part of the story. Building communities is where real change begins. This Holi, we took it a step further. We wanted to see our festival celebration take a form beyond colours, fun, and festivity. In addition, we wanted it to create awareness, take accountability, and encourage collective action. That’s why Jain Housing teamed up with Exnora International, one of the top environmental organizations in India, to bring together the residents for a cause that truly matters.
Exnora has become synonymous with environmental action driven by the community. From waste management to sustainability campaigns, they have empowered innumerable individuals to rethink their relationship with the planet. Together, Jain Housing and Exnora have launched a unique initiative to give the Holi celebrations a touch of meaning along with the colour.
Our goal? Awaken consciousness about the environmental costs of contemporary Holi and show that mere conscious choices of colours, minimal plastic use, and less water can keep the festival bright and beautiful without harming the world at large.
It wasn't a single festival into which this collaboration fell. It was intended to lend a bit of long-term stewardship for the lifetime in which one lived, from the home and into the community. As part of this initiative, Jain Housing also reinforced its vision of promoting sustainable living in high-rise apartments in Chennai, ensuring that urban celebrations align with environmental responsibility
Holi is synonymous with colour, togetherness, and happiness. But the way it is often celebrated today has unintended consequences. Synthetic colors loaded with harmful chemicals, unnecessary plastic waste, and the wastage of enormous amounts of water all combine to create an irreversible negative impact on the environment and community health.
Chemical-laden colours damage the soil and pollute the water. Single-use plastics like balloons, packaging, and disposable items litter public spaces. Water wastage during Holi adds to an already serious scarcity issue in many urban areas. This is especially crucial in rapidly growing cities, where responsible celebrations can make a difference in sustainable urban living.
As responsible land developers in Chennai, Jain Housing recognises that we can influence responsible decisions. Our partnership with Exnora International gives credence to our sustained commitment to not just better homes but also an environmentally and socially responsible community.
The collaboration between Jain Housing and Exnora International arose as one to celebrate Holi in a manner befitting kindred spirits: Joyful yet mindful, colourful yet sustainable.
For years, Exnora has been at the forefront of environmental initiatives, leading waste management programs, cleanliness drives, and sustainable living campaigns. The simple yet powerful aim was to empower both the residents and employees of Jain Housing and the larger community to make environmentally responsible choices during Holi and beyond.
The Objective:
1. Promotion of Eco-Friendly Colors
The campaign highlighted that switching from synthetic to natural and non-toxic colours would provide a much safer alternative for the environment. Residents and communities were encouraged to consider colours made from natural ingredients, reducing the harmful impact on the skin, soil, and water bodies.
2. Minimizing Plastic Usage
A key message throughout the initiative was to avoid single-use plastics seen during Holi, like balloons, plastic packaging, and disposable items. By promoting the use of reusable and biodegradable alternatives, the campaign aimed to bring down the amount of plastic waste generated during the festivities.
3. Raising Awareness of Water Conservation
Water conservation was another theme flagged for critical consideration. The campaign emphasised the need to celebrate Holi without unnecessary wastage of water, especially within the urban context where water scarcity is an alarming reality. Simple and practical tips on how to use water mindfully were shared to encourage residents to celebrate responsibly.
4. Fostering Community Responsibility
Above all, the initiative was meant to strengthen communities and encourage informed, collective decisions for the benefit of all. Jain Housing and Exnora sought to educate residents on their role in ensuring the local environment through awareness messaging and open discussions. Small but significant actions were encouraged, ultimately contributing to a cleaner, greener future.
Setting an Example in Urban Living
As a leading name in the best real estate in Chennai, Jain Housing understands that our influence extends beyond construction. From Chennai to Hyderabad, Coimbatore, and Bengaluru, our communities have thousands of residents who look to us not just for homes but also for leadership in sustainable living. This is especially true in high-rise apartments in Chennai, where eco-friendly practices can have a significant impact.
The partnership serves as an example of how festivals and fun need not come at the cost of the environment. Small changes in how we celebrate can lead to a larger, positive shift in mindset.
Promotion of Social Responsibility
This Responsible Holi initiative brought residents together to celebrate the festival with a sense of collective accountability. When such efforts unite people, they become more aware of their actions, whether during festivals or in daily life. The impact of collective effort is always greater than individual actions alone.
Moving Beyond Conventional CSR
We believe corporate responsibility is about more than just an event or annual commitment. It’s about integrating sustainability and social impact into daily life, whether in construction practices, community engagement, or cultural celebrations.
Jain Housing teamed up with Exnora for this Holi initiative to demonstrate that real, ground-level actions can create a ripple effect of change. It’s not about grand gestures but about small, consistent choices that contribute to a cleaner and safer tomorrow.
The Responsible Holi campaign may have concluded, but the conversation continues. Jain Housing remains committed to fostering responsible, conscious communities where residents live not just comfortably but sustainably. This is particularly important in urban housing developments, where residents seek not just a home but a well-rounded lifestyle. Our continued efforts align with the needs of those looking for the top builders in Chennai who prioritize sustainability.
From the bottom of our hearts, we thank each resident, volunteer, and partner for making this initiative a success. Together, we've shown that colours shine brighter when they leave no footprint.
Let us continue building caring communities because true celebration happens when responsibility and joy go hand in hand.
